Our very first tour of Dharavi was in January 2006; shortly after this, we introduced a ‘No Photography Policy’. Some press coverage had been critical of people going to Dharavi and taking photos, and when we saw the results, we agreed.
Over a decade on and the policy remains unchanged: guests on our educational slum tours are not permitted to take any photos for the entirety of their time with us. In a world where social media likes, shares, and retweets carry such clout, a ‘No Photography Policy’ might seem a bit outdated. Back this up with the old Indian adage that ‘the guest is God’, and the more recent marketing maxim that ‘the customer is always right’, and the policy might not only seem outdated but downright detrimental to our desire to grow our business.
Certainly, not being able to capture and share first-hand the vibrancy of the Dharavi, and Sanjay Colony slums may be a frustration for a minority of our guests. But whilst we want to exceed our guests expectations in every other way, there is another stakeholder group that takes precedence – the slum communities we serve… (more…)