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Eighty percent of profits after tax for the whole company is put back into Community projects. We do this by supporting our sister organisation and NGO (charity) Reality Gives.

For most people, this is enough to know, but we understand why people might be sceptical of this claim, so the following information is for those people who would like to “audit” us properly. We understand that this is still not perfect, and we welcome suggestions as to how to do this better. We would like to be as transparent as possible.

Eighty percent of post tax profits means that in any one year, up to 30% of the income generated by Reality Tours is used for Reality Gives’ activities. The amount that we can donate of course depends on the profitability of the company- in the initial years for example, we ran at a loss.

From 2014, we set up a UK branch (Reality Tours Consulting) and the same policy applies. Eighty percent of post tax profits are donated to Reality Gives.

The money that is actually given for Reality Gives' activities doesn't necessarily match the amount calculated above. This can be for several reasons:

  • The accounting profit is more than our cash flow, because money has been spent on amounts not reflected in the profit and loss account, like fixed assets and lease agreements
  • Reality Gives does not need the money immediately. Why not transfer the money you might say? According to Indian regulations, an NGO is encouraged to spend donations soon after they have been received.

Calculation of Profits

We understand that it’s all well and good saying that we are going to put back 80% of profits into the Community but if the owners are drawing a big salary, then this rule has little value! Hence we pledge that 80% of all profits from Reality Tours will be paid to Reality Gives or other NGOs after the payment of the following:

  • Tour company expenses
  • Tax payable on profits
  • A reasonable salary to the two owners – Chris Way and Krishna Pujari – for conducting the slum tours. This has increased steadily over the years and is disclosed in the accounts below. This is still a lot less than what an owner of a tour and travel company would earn.

Chris Way left India in 2014 and although consults with both Reality Tours and Travel and the NGO Reality Gives, he does not draw a salary.

The profits are then adjusted because there are some payments which have been paid for Reality Gives by Reality Tours. This includes an apportionment of some salaries as some staff work for both Reality Tours (who pay them) and Reality Gives.

We want to show how much the tour company would earn without any contribution to Reality Gives. We then calculate 80% of this adjusted post tax profit which is what needs to be spent on Reality Gives activities or donated to them.

We then calculate how much money was actually spent that year on Reality Gives’ activities or donated to Reality Gives (or other NGOs), and then the balance- What was due less what was spent/donated.

You might wonder why Reality Tours would make payments on behalf of Reality Gives. Why doesn’t Reality Gives make the payments themselves? We consider the activities of the Community Centre in Dharavi for example, essential in the successful running of the Dharavi tour.

Here is a document summarizing Reality Tours’ profits and expenses and how the money given to Reality Gives was spent.


The accounts are audited by a registered auditor and put online here. We do this because we are open and honest and have nothing to hide.

Here is a document summarizing Reality Tours’ profits and expenses and how the money given to Reality Gives was spent.